PTE Magic is a language training brand established in 2016 with its first headquarters being in Australia and branches out into Vietnam and the Philippines. Realizing the importance of an exclusive brand identity, PTE Magic chose Tree Creative to be its partner to jumpstart a rebranding project.
Challenges
Owning a non-exclusive logo has caused difficulties in building and developing the PTE Magic brand. Therefore, the challenge for Tree Creative is to rebrand towards a unique identity of PTE Magic but still ensure the spirit the brand wants to convey "Aim towards the future - Grasping dreams".
Solutions
Adhering to the spirit and meaning of the brand, Tree Creative retains the images of "star" and "people" to help increase brand credibility felt through students feeling the shine and success when Accompanying PTE Magic, reaching higher goals in studying and preparing for PTE exams.
The tree used an icon-type logo for PTE Magic to fit with the messages the brand has carefully crafted, combining symbols and words is the clearest and most concise way to express these ideas.
The yellow color of positive energy combined with the mysterious black color inspired by the brand name "Magic" creates a contrast that demands attention from each student when learning about the brand.
Results
With creativity and understanding of the education field, Tree Creative's design team has completed a new and exclusive identity for PTE Magic, creating a significant change compared to the old identity, at the same time, the change represents a turning point for the PTE Magic brand value, helping to strengthen trust and connection between PTE Magic and customers, and increasing brand recognition.
